Easy Strawberry Cake Recipe

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If you’re looking for an easy strawberry cake recipe, this is it! This extra-moist cake starts with a boxed cake mix, but is anything from ordinary. Top with homemade strawberry frosting that tastes like a milkshake.

During one of our Facebook Live shows recently one of you asked for a strawberry cake recipe. The doldrums of winter are setting in and we’re all craving a little bit of summer. This easy strawberry cake recipe will satisfy that craving.

This recipe is a classic and definitely not original to us, but it is one we shared back at the beginning of our website, in 2013. The recipe has stood the test of time and I know your family will love it.

Easy Strawberry Cake Recipe

About this Easy Strawberry Cake Recipe:

  • Flavor: Strawberry upon strawberry. That’s the flavor profile. The strawberry Jello and strawberry puree are like a double strawberry hit. And if you can find a strawberry cake mix it will be a triple threat.
  • Texture: This cake is ultra moist thanks to the addition of Jello in the ingredients. It’s a full proof cake that ends in moist results, every time.
a two layer strawberry cake with fresh sliced strawberries on top

Best Strawberry Cake

We decided to make a strawberry cake recipe using cake mix for those of you who need a quick, easy and moist strawberry cake. We’ll be working on a 100% from scratch strawberry cake over the next few weeks for those who like completely homemade recipes.

But I’ll have to say…this cake is hard to beat. It’s the best strawberry cake recipe I’ve ever made.

Can I put fresh strawberries in cake mix?

Yes! This cake starts with a cake mix, but uses fresh strawberry puree to give it the a fresh strawberry flavor. Take the strawberries and run them through a food processor to puree them. Use 1 cup of the strawberry puree, juice and all, in this cake recipe.

a piece of strawberry cake sitting on a plate

How do you make strawberry cake?

This is a dump-and-go style cake. Add all of the ingredients to a stand mixer (or use a hand mixer) and mix well. Here are a few hints:

  • Although this strawberry cake starts with a boxed cake mix, it does have fresh strawberries in it. You’ll add 1 cup of pureed strawberries to the cake batter. Just enough to add a fresh flavor and extra moisture.
  • You’ll also add a small box of strawberry gelatin to the batter. If you can find a strawberry boxed cake mix, you may be able to use that and skip this step. But add strawberry gelatin to a white cake mix for a huge strawberry flavor boost.
  • I normally like to try to use butter in cake recipes. I tested this recipe three times and everyone definitely preferred the cake with oil over butter. The texture was simply amazing, and since strawberry is the main flavor, you won’t notice the butter taste missing.
  • To make a 9×13 cake, prepare the cake as described above. Pour the cake batter in a greased 9×13 cake pan. Bake at 325 degrees for 35 minutes, or until the center of the cake bounces back when you touch it.
  • To make a 2 layer cake, divide the batter between 2 greased and floured cake pans. Bake at 325 degrees for 29 minutes, or until the top of the cake bounces back when you touch it.
a piece of strawberry cake sitting on a plate with one bite on a fork

How do you make strawberry buttercream?

I desperately wanted to use fresh strawberries for the frosting. But I just couldn’t get the texture right. The fresh strawberries were reacting with the butter and sugar, which caused the frosting to be a little lumpy and not as smooth as I liked. I decided that flavor and texture trumped using fresh strawberries.

So what gives this homemade strawberry frosting it’s flavor? Strawberry jam. I used Welch’s Natural Strawberry Spread. The combination of butter, jam, sugar, vanilla and a little cream makes this frosting taste like you are drinking a strawberry milkshake. Even those in the family who don’t care for frosting couldn’t say no.

Need a little summer in your cloudy day? Try this easy strawberry cake recipe. It’s quick. It’s foolproof.

You’re going to love it.

strawberry cake with strawberry frosting
strawberry cake with strawberry frosting

Easy Strawberry Cake Recipe

4.63 from 158 votes
Looking for an easy strawberry cake recipe? A moist cake starts with a boxed cake mix and has a homemade strawberry frosting that tastes like a milkshake.
Servings 15 servings
Prep Time 25 minutes
Cook Time 35 minutes
Total Time 55 minutes


  • 1 box white cake mix (16.25 ounces)
  • 1 package strawberry flavored gelatin (3 ounces)
  • 1/2 cup 2% milk 2%
  • 3/4 cup vegetable oil
  • 4 large eggs
  • 1 cup fresh strawberry puree

Strawberry Frosting

  • 1 1/2 cups salted butter softened
  • 6 cups powdered sugar
  • 2 teaspoons vanilla extract
  • 1/3 cup heavy cream (plus more if needed)
  • 1/2 cup strawberry jam


  • The fresh strawberry puree is simply a cup of blended strawberries. Measure the puree after the strawberries are blended and it should equal 1 cup.
  • Preheat the oven to 325ºF.
  • In the bowl of a stand mixer, combine the cake mix, gelatin, milk, oil, eggs and fresh strawberry puree.
  • Beat on low speed until mixed, then beat on medium speed for 2 minutes.
  • Grease and flour two 9″ round cake pans (*see instructions below for 9×13 cake pan*).
  • Divide the batter evenly between the two cake pans.
  • Bake for 29 minutes, or until the top of the cake bounces back when you touch it.
  • Allow the cakes to cool for 10 minutes, then turn them out onto a wire rack to cool completely.

For the Frosting:

  • In the bowl of a stand mixer, cream the softened butter for 1-2 minutes until nearly white in a appearance.
  • Add 2 cups of powdered sugar and the vanilla extract. Beat on low for 1 minute. Scrape down the sides of the bowl.
  • Mix in the heavy cream* and another 2 cups of powdered sugar. Beat on low for 1 minute. Scrape down the sides of the bowl.
  • Add the last 2 cups of powdered sugar and the strawberry jam. Beat on low speed until mixed, then beat on medium speed for 1-2 minutes, until the frosting is creamy and smooth, scraping down the sides as needed.

To Frost the Cake:

  • Place one cake layer on a cake plate.
  • Spread frosting on top of the first layer.
  • Place the second cake layer on top of the frosting.
  • Use the remaining frosting to frost the top and sides of the layer cake.
  • Optional: Decorate the top middle of the cake with a few tablespoons of strawberry jam and fresh strawberries.
  • Store at room temperature until serving, then store leftovers in the refrigerator.



*Add additional heavy cream by the tablespoon until it is to the consistency you’d like.
**To make a 9×13 cake, prepare the cake as described above. Pour the cake batter in a greased 9×13 cake pan. Bake at 325 degrees for 35 minutes, or until the center of the cake bounces back when you touch it.
***If you make a 9×13 cake, you won’t need quite as much frosting. Use these amounts for frosting, preparing it in the same way as described above:
1 cup butter, softened
4 cups powdered sugar
1 teaspoon vanilla extract
4-5 tablespoons heavy cream
⅓ cup strawberry jam
Refer to the article above for more tips and tricks.
The calories shown are based on the cake being cut into 15 pieces, with 1 serving being 1 slice of cake. Since different brands of ingredients have different nutritional information, the calories shown are just an estimate. **We are not dietitians and recommend you seek a nutritionist for exact nutritional information. The information in the nutrition box are calculated through a program and there is room for error. If you need an accurate count, I recommend running the ingredients through your favorite nutrition calculator.**


Serving: 203g | Calories: 671kcal | Carbohydrates: 90g | Protein: 4g | Fat: 34g | Saturated Fat: 23g | Cholesterol: 106mg | Sodium: 456mg | Potassium: 83mg | Sugar: 72g | Vitamin A: 730IU | Vitamin C: 6.7mg | Calcium: 105mg | Iron: 1mg
Course Dessert
Cuisine American
Calories 671
Keyword cake mix, frosting, jam, jello, pink, strawberry, summer

Other Strawberry Cake Recipes

Looking for an easy strawberry cake recipe? A moist cake starts with a boxed cake mix and has a homemade strawberry frosting that tastes like a milkshake.

About Julie Clark

I'm Julie Clark, CEO and recipe developer of Tastes of Lizzy T. With my B.A. in Education and over 30 years of cooking and baking, I want to teach YOU the best of our family recipes.

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Jennifer lugo
1 year ago

I’m excited to try this, do you know how long I should bake it for if I do mini little donut cakes ??

1 year ago

My icing is not thick enough what should I add

1 year ago

Hi!Me and my grandmother are going to try this we will comment when we finish!

1 year ago

Hi, would it be okay to use whole milk?

K Hansen
1 year ago

I followed the recipe exactly using a Pillsbury white cake mix and mine didn’t seem to rise as well as my regular cakes…any thoughts? I baked in two 8” pans for 29 min on convection. They are cooling now and have not tasted yet.

Last edited 1 year ago by K Hansen
Debra B
1 year ago

Can you make this in a 9 x 13 pan? If so, baking time changes?

Cristal Williams
1 year ago

This recipe is definitely on point!!!! This is my go-to strawberry cake recipe going forward. I’ve made strawberry cakes before and have never gotten the robust strawberry flavor like I did with this cake recipe. It was a hit with my friends and family. I definitely recommend everyone trying it to see for themselves!

Thushanthi de Silva
1 year ago

5 stars
I made this for my daughter’s bday and it turned out so well. I love that you mentioned the exact ounces, as my box mix qty was slightly less (tip: if the difference is less than 3oz you can just add regular flour to make up the difference!). Rose just right and was nice and even, and tasted so soft and moist. I used cream cheese frosting which goes great with this! Definitely a keeper of a recipe.

1 year ago

1 star
This was an awful recipe. Followed the instructions and cooked the cake at 325. It looks undercooked even after 35 minutes so I cooked it for 5 more minutes. Disgusting! I wish I could post a picture. What a waste of ingredients.

Sybil S
10 months ago

Can I use strawberry preserve instead of jam

10 months ago

Made this today for my daughter’s birthday, strawberry cake is her favorite, but very hard to find now that we found out she has celiac disease. I used a gluten-free yellow cake mix by the brand Cup4Cup. Then followed your instructions, except I used the amount of milk it said on package which was 1and 1/4 cup, because gluten free flours often need the extra liquid. However I was a lil worried because I didn’t consider the purée , thankfully it dawned on me before adding the purée to the mix. So I decreased the strawberry purée to 1/2 cup… Read more »

Last edited 10 months ago by Karen
5 months ago

How many strawberries is 1 cup of puree? Don’t want to waste!

2 months ago

If you use a strawberry cake mix, SHOULD you omit the gelatin? Would the gelatin make it too sweet?

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