Easy Strawberry Cake Recipe

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If you’re looking for an easy strawberry cake recipe, this is it! This extra-moist cake starts with a boxed cake mix, but is anything from ordinary. Top with homemade strawberry frosting that tastes like a milkshake.

It’s March. The doldrums of winter are setting in and we’re all craving a little bit of summer. What will satisfy that craving and have you dreaming of sunny spring days ahead? This easy strawberry cake recipe.

This recipe is a classic and definitely not original to us, but it is one we shared back at the beginning of our website in 2013, because it was a tried and true family recipe. It has stood the test of time and I know your family will love it just as much as ours had.

a strawberry cake with a slice cut out

About this Easy Strawberry Cake Recipe:

  • Flavor: Strawberry upon strawberry. That’s the flavor profile. The strawberry Jello and strawberry puree are like a double strawberry hit. And if you can find a strawberry cake mix it will be a triple threat.
  • Texture: This cake is ultra moist thanks to the addition of Jello in the ingredients. It’s a full proof cake that ends in moist results, every time.

Best Strawberry Cake

Although we have a from scratch strawberry cake recipe that you all love, we made a strawberry cake recipe using cake mix for those of you who need a quick, easy and moist strawberry cake.

And I’ll have to say…this cake is hard to beat. It’s the best strawberry cake recipe I’ve ever made. The strawberry flavor is intense and the cake is ridiculously moist.

a slice of strawberry layer cake on a plate with a fork and bite out

Can I put fresh strawberries in cake mix?

Yes! This cake starts with a cake mix, but uses fresh strawberry purée to give it the fresh strawberry flavor.

To made strawberry purée, take the strawberries and run them through a food processor to purée them. Use 1 cup of the strawberry puree, juice and all, in this cake recipe.

Will strawberries make cake soggy? No. But it’s going to add the moisture and sweetness you’ve wanted in a strawberry cake.

a piece of strawberry cake sitting on a plate

Tips for Making Strawberry Cake

This is a dump-and-go style cake. Add all of the ingredients to a stand mixer (or use a hand mixer) and mix well. Here are a few hints:

  • Although this strawberry cake starts with a boxed cake mix, it does have fresh strawberries in it. You’ll add 1 cup of pureed strawberries to the cake batter. Just enough to add a fresh flavor and extra moisture.
  • Add a small box of strawberry gelatin to the batter. If you can find a strawberry boxed cake mix, you may be able to use that and skip this step. But add strawberry gelatin to a white cake mix for a huge strawberry flavor boost.
  • Use oil instead of butter. I normally like to try to use butter in cake recipes. I tested this recipe three times and everyone preferred the cake with oil over butter. The texture was simply amazing, and since strawberry is the main flavor, you won’t notice the butter taste missing.
  • To make a 9×13 cake, prepare the cake and pour the cake batter in a greased 9×13 cake pan. Bake at 325ºF for 35 minutes, or until the center of the cake bounces back when you touch it. It makes a delicious strawberry sheet cake!
  • To make a 2 layer cake, divide the batter between 2 greased and floured 8″ cake pans. Bake at 325ºF for 29 minutes, or until the top of the cake bounces back when you touch it.

Strawberry Buttercream

I desperately wanted to use fresh strawberries for the frosting. But I just couldn’t get the texture right. The fresh strawberries were reacting with the butter and sugar, which caused the frosting to be a little lumpy, a little runny and not as smooth as I liked.

My from scratch strawberry cake calls for a strawberry reduction in the frosting. Since this was an “easy strawberry cake”, I wanted something a little quicker.

So what gives this homemade strawberry frosting its flavor? Strawberry jam. I used Welch’s Natural Strawberry Spread. The combination of butter, jam, sugar, vanilla and a little cream makes this frosting taste like you are drinking a strawberry milkshake. Even those in the family who don’t care for frosting couldn’t resist.

overhead view of strawberry cake

don’t want to use strawberry jam?

Use freeze-dried strawberries for a pop of flavor. Grind the strawberries into a powder and add to the creamed butter and sugar a few tablespoons at a time, until you get the flavor you’d like.

Frosting Variations

If you’re looking different frosting, try one of these:

a piece of strawberry cake on a spatula
a piece of strawberry cake on a spatula

Easy Strawberry Cake Recipe

4.65 from 334 votes
Looking for an easy strawberry cake recipe? A moist cake starts with a boxed cake mix and has a homemade strawberry frosting that tastes like a milkshake.
Servings 15 servings
Prep Time 25 minutes
Cook Time 35 minutes
Total Time 55 minutes

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  • 1 box white cake mix (15.25 ounces)
  • 1 package strawberry flavored gelatin (3 ounces)
  • 1/2 cup 2% milk 4 ounces
  • 3/4 cup vegetable oil 6 ounces
  • 4 large eggs
  • 1 cup fresh strawberry puree

Strawberry Frosting

  • 1 1/2 cups salted butter room temperature, 12 ounces
  • 6 cups powdered sugar
  • 2 teaspoons vanilla extract
  • 1/3 cup heavy cream (plus more if needed)
  • 1/2 cup strawberry jam


  • The fresh strawberry puree is simply a cup of blended strawberries. Measure the puree after the strawberries are blended and it should equal 1 cup.
  • Preheat the oven to 325ºF. Grease and flour two 8" round cake pans (*see instructions below for 9×13 cake pan*).
  • In the bowl of a stand mixer, combine the cake mix, gelatin, milk, oil, eggs and fresh strawberry puree.
  • Beat on low speed until mixed, then beat on medium speed for 2 minutes, scraping the sides of the bowl as needed.
  • Divide the cake batter evenly between the two prepared pans.
  • Bake for 29-33 minutes, or until the top of the cake bounces back when you touch it.
  • Allow the cakes to cool for 10 minutes, then turn them out onto a wire rack to cool completely.

For the Frosting:

  • In the bowl of a stand mixer, cream the room temperature butter for 1-2 minutes until nearly white in appearance.
  • Add 2 cups of powdered sugar and the vanilla extract. Beat on low for 1 minute. Scrape down the sides of the bowl.
  • Mix in the heavy cream* and another 2 cups of powdered sugar. Beat on low for 1 minute. Scrape down the sides of the bowl.
  • Add the last 2 cups of powdered sugar and the strawberry jam. Beat on low speed until mixed, then beat on medium speed for 1-2 minutes, until the frosting is creamy and smooth, scraping down the sides as needed.

To Frost the Cake:

  • Place one cake layer on a cake plate.
  • Spread frosting on top of the first layer. (Add a layer of strawberry jam here, too, if you'd like!)
  • Place the second cake layer on top of the frosting.
  • Use the remaining frosting to frost the top and sides of the layer cake.
  • Optional: Decorate the top middle of the cake with a few tablespoons of strawberry jam and fresh strawberries.
  • Store in an airtight container in the fridge until serving.



  • *Add additional heavy cream by the tablespoon until it is to the consistency you’d like.
  • **To make a 9×13 cake, prepare the cake as described above. Pour the cake batter in a greased 9×13 cake pan. Bake at 325 degrees for 35 minutes, or until the center of the cake bounces back when you touch it.
  • ***If you make a 9×13 cake, you won’t need quite as much frosting. Use these amounts for frosting, preparing it in the same way as described above:
    • 1 cup butter, softened
    • 4 cups powdered sugar
    • 1 teaspoon vanilla extract
    • 4-5 tablespoons heavy cream
    • ⅓ cup strawberry jam
  • If all you have is unsalted butter, use that and add a dash of salt.
Refer to the article above for more tips and tricks.
The calories shown are based on the cake being cut into 15 pieces, with 1 serving being 1 slice of cake. Since different brands of ingredients have different nutritional information, the calories shown are just an estimate. **We are not dietitians and recommend you seek a nutritionist for exact nutritional information. The information in the nutrition box are calculated through a program and there is room for error. If you need an accurate count, I recommend running the ingredients through your favorite nutrition calculator.**


Serving: 203g | Calories: 671kcal | Carbohydrates: 90g | Protein: 4g | Fat: 34g | Saturated Fat: 23g | Cholesterol: 106mg | Sodium: 456mg | Potassium: 83mg | Sugar: 72g | Vitamin A: 730IU | Vitamin C: 6.7mg | Calcium: 105mg | Iron: 1mg
Course Dessert
Cuisine American
Calories 671
Keyword cake mix, frosting, jam, jello, pink, strawberry, summer

Other Strawberry Recipes

About Julie Clark

I'm Julie Clark, CEO and recipe developer of Tastes of Lizzy T. With my B.A. in Education and over 30 years of cooking and baking, I want to teach YOU the best of our family recipes.

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Thushanthi de Silva
2 years ago

5 stars
I made this for my daughter’s bday and it turned out so well. I love that you mentioned the exact ounces, as my box mix qty was slightly less (tip: if the difference is less than 3oz you can just add regular flour to make up the difference!). Rose just right and was nice and even, and tasted so soft and moist. I used cream cheese frosting which goes great with this! Definitely a keeper of a recipe.

Charlotte Curtis
6 years ago

5 stars
I have just finished making this delicious strawberry cake and I have to say it is truly the BEST I have ever eaten and I have been making strawberry cakes for over 50 years….I am 73 years old…..This will certainly be my go to from now on. Love the icing using the strawberry spread by Bama……Thanks for sharing your recipe

4 years ago

5 stars
Made this into cupcakes. To be precise it makes like 27 cupcakes at 2/3 full and baked for 20 mins at 325.

Cristal Williams
2 years ago

This recipe is definitely on point!!!! This is my go-to strawberry cake recipe going forward. I’ve made strawberry cakes before and have never gotten the robust strawberry flavor like I did with this cake recipe. It was a hit with my friends and family. I definitely recommend everyone trying it to see for themselves!

K Hansen
2 years ago

I followed the recipe exactly using a Pillsbury white cake mix and mine didn’t seem to rise as well as my regular cakes…any thoughts? I baked in two 8” pans for 29 min on convection. They are cooling now and have not tasted yet.

Last edited 2 years ago by K Hansen
Penny D.
5 years ago

5 stars
Made this for a baby shower. It was amazing. I first tried a strawberry flavored cake and left out the jello. Not nearly as good as the white cake mix, strawberry gelatinand pureed frozen strawberries. I got lots of compliments on the taste of the cake. Thanks for sharing the recipe.

5 years ago

Could you make the purée out of frozen strawberries? I can’t find any fresh that don’t have green at the tops.

Debra B
2 years ago

Can you make this in a 9 x 13 pan? If so, baking time changes?

3 years ago

5 stars
I just made this for a benefit dinner. I mistakenly used a strawberry cake mix but still added the gelatin and puree…it was perfect!! Very moist. Mine cooked closer to 40 minutes to be done. That frosting is DIVINE! Even my no strawberry husband tried it and agreed! I expect this cake will be requested many times!

Chenia Rogers
4 years ago

5 stars
I’m 18 years old and I really needed an easy cake recipe for my Step dad’s birthday and I discovered this recipe. HE LOVED IT!!! The whole family did. I will continue to visit this website for more awesome recipes. I’ve got three more request for this cake and I even told them about this website. It was a big life saver THANK YOUUU!!! <3 <3 <3

4 years ago

I’ve made this cake using strawberry cake mix + strawberry jello and strawberry puree. I’ve also used sour cream in the cake recipe. For the frosting: butter, cream cheese, confectioners sugar, strawberry puree, plus vanilla and almond extracts. Also added strawberry jam between the cake layers on top of the frosting. Delicious!

4 years ago

5 stars
Hi – do you use regular or sugar free jello? Or does it matter?

5 years ago

5 stars
This recipe turned out great!! I made a birthday cake for my daughter and everybody including myself loved it! Wish I could attach a pic on here to show how awesome it turned out! But great job on the recipe and thanks so much for sharing!

Troy Wilson
5 years ago

5 stars
I made this last night. The strawberries in Germany are particularly good right now, so I was able to make fresh puree.
Moist cake, not too sweet, great flavour!
I would recommend this simple and delicious cake to anyone of any skill level.
Thanks for the recipe!

Teala S
6 years ago

Will the icing work with strawberry Simply Fruit spread? Thank you!